We stepped into the ring with our partners at A24 for The Iron Claw. This integrated campaign immersed audiences in the epic, tragic, and ultimately, triumphant, true story of the Von Erich wrestling dynasty. Balancing the delicate nature of the story while maintaining layers of levity, authenticity, and craft-driven storytelling. Spotlighting the on-set brotherhood through relatable, talent-focused EPKs and organic content that captured the film's tender yet toxic dynamics. To round it out, we produced an in-world 1980s toy commercial promoting the official Kevin Von Erich action figure.