From the theatrical release to awards season, our campaign for A Real Pain took audiences on a roadtrip through family trauma, grief, and learning to laugh through shared pain. In collaboration with Searchlight, we developed creative that leaned into the film’s sharp tonalities, balancing biting humor with emotional depth, as well as highlighting Jesse Eisenberg’s unique voice as a writer/director and the standout chemistry between our leads. Our content leaned into unique graphical frameworks that immediately brought audiences into the hustle and bustle of travel and family.